JORDAN X KAWS

As we all know, born in Brooklyn basketball star Michael Jordan was kicked out of school team in high school. But he did not give up, whether in college, in the professional league or international competitions, he continued to use the championship to prove himself, harvest numerous glory, its participation in the creation of the Jordan brand in the field of movement and trend also lead the trend of innovation.

Likewise, Brian Donnelly (also KAWS), a world-renowned artist from Brooklyn, was also obscure. At first he was just at the New Jersey train station graffiti with a small test chopper, and then fought on the streets of New York, with graffiti and their own iconic elements of advertising posters make a face-lift, from the fame gradually began, and then began in more and more famous galleries and museums Large solo exhibition.

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The Jordan x KAWS joint series aims to tribute to the two traditions of breaking traditions. It praises every field of innovators inner pursuit of perfection, but also to commemorate MJ and Donnelly created a unique story of their own.

"We have been looking for joint partners who are in line with our great pursuit of 'great'," said Gemo Wong, senior director of Jordan brand special projects. "Street art breaks the traditional art of painting on the canvas. We are also looking at our shoes design, they are walking in the streets of an art this time, we and KAWS in each other to create a new connection, but also broke through the boundaries of our design ideas.


Air Jordan IV x KAWS is the highlight of this joint series. As the Jordan brand and KAWS history of the first cooperation, this pair of shoes to Jordan brand in the material mix and match on the test and further step forward. It abandoned the previous Air Jordan IV traditional plastic shoe hole decoration, in the upper overall use of high quality gray suede leather. Color to pay tribute to the KAWS companion series of works, and through the luminous outsole on the KAWS companion iconic elements to highlight. In addition, KAWS known as the "X X" logo is more prominently appeared in the heel classic "AIR" logo above.

Jordan x KAWS also includes a series of apparel products, including a black satin jacket jacket, left and right chest are corresponding to the corresponding Red Jumpman and KAWS "X X" logo. There is also a black sweater and T-shirt series, are used reflective design, printed with KAWS iconic hands and "XX AIR" pattern. And the whole series is more complete is a top five caps.

"KAWS is always wearing the top five caps," Gemo said, "KAWS before also out of clothing products, so we think in the joint series of clothing will be more in line with the characteristics of both brands.

In order to congratulate the "KAWS: start at the end" of the exhibition will be held March 28 to August 13 in Shanghai Yu Deyao Art Museum, Jordan x KAWS joint series will be March 28 in the Greater China designated shop limited starting, and On March 31 for the global limited sale.