Mark Parker, president and chief executive officer of the Nike Group, attended the event, emphasizing that "innovation is not just to achieve innovation itself, but to design a better product for more purpose. Nike is the core and soul, it is the development of running technology, derived from a steady stream of new technologies, but also to promote the Nike forward.
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Running Innovative Technology:Nike Free Flyknit running shoes fusion Nike two iconic innovation and technology - Nike Flyknit uppers technology and Nike Free soles technology, the Flyknit compression fit and Nike Free flexibility combined into one. Nike Flyknit uppies with zoning design, giving the second layer of skin-like fit feel. At the same time, this pair of new running shoes in line with the natural rhythm of the body, and provide comfortable support.
Nike Free Hyperfeel is designed to minimize the distance between the foot of the runner and the ground, bringing the natural movement feel, making the running shoes seem to be an extension of the body. Lunarlon foam made of soft pad embedded in the shoes, so that the feet can directly feel the Lunarlon cushioning soft and comfortable. Ultra-thin waffles on the outsole specially designed waffles bumps, increase grip and sensitivity, so that the feet better feel the slight changes in the road.
Running clothing technology:
In order to let the runners in a relatively cold environment feel warm and comfortable, Nike Nike Aeroloft technology for the first time, this technology is applied to a super light running vest, while retaining the sweat steam while retaining the heat, while precision ventilation design Let the runners stay dry at any time while running.
Dri-FIT Knit is a super-soft, lightweight fabric that helps runners to maintain the optimum temperature for movement in a variety of environments. By combining the distinctly different weaving patterns to promote the breathability of key sweat areas, the seamless structure ensures that the clothes are smooth and comfortable so that the runner will not be distracted by discontent.
"Inspiring your potential means that the new product is designed to fit the body's natural rhythm and meet the athlete's body," said Trevor Edwards, chairman of the Nike brand. "We have today's running shoes and running clothes , Based on insight into professional athletes and athletes at all levels, as well as a large number of studies conducted by the Nike Sports Research Laboratory, which are based on human nature, data - based research....
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