The Nike Hypervenom

Nike today released the latest professional football field of innovation and technology: Nike "poison" (The Nike Hypervenom). This is a according to Nei Maer, Rooney, Ibrahimovic and other striker players feedback and recommendations to launch a new football boots. These players made it clear that they needed an offensive weapon that could quickly create an offensive space in the area of ​​the penalty area and complete the shot from any angle.

The players talked about the increasing flexibility of their opponents, and they think the current defender is as quick and agile as many of the world's top strikers. Nemal's feedback is most straightforward: "I need a shoe that can help me create more space and more quickly, and I need it to improve my flexibility so that I can finish shooting before I get into my opponent's grips."

"Nemal's opinion is crucial," said Phil McCartney, vice president of Nike soccer footwear, who has been wearing the Mercurial Vapor IX, which helped the players insight and discover A sub-enemy space, is a pure speed products, while the 'poisonous front' is focused on creating space to the ball into the goal. This subtle difference is particularly important, 'poison front' focus on improving the player's flexibility and Shooting ability.

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Design team led by Denis Dekovic, director of design for Nike's football category, designed and researched by observing the offensive process in today's game. "The game is changing," he said, "but the speed is the focus of the offensive side of the game, but now every player is fast, and the birth of the poison is a response to the change. Faster, not only refers to the speed of running faster, but also means that in a small space to deal with the ball faster, they want to use their inherent flexibility in the defense of the restricted area found offensive space, And then create the opportunity that does not exist, to fight against those faster, more flexible defensive players, 'poisonous front' shoes is designed for this.

"These strikers are impressed by the extraordinary talent and creative performance of the game, and fans, teammates and opponents are well aware that these players can create the greatest threat.What are the challenges we face? Meet their needs, and provide the best products that can take advantage of them. "

The design team believes that this new product must be the revolutionary innovation of shoe manufacturing. "In general, a new pair of shoes will focus on improving the comfort, the upper material, the soles and the spike configuration. 'Poisonous front' shoes in the above aspects of the use of a new solution.When we and When the player communicates, we understand that the only solution is to create a brand new product. "

"The NIKESKIN uses a soft mesh material to bond the polyurethane film and then the Allergy Control technology (ACC)." The ACC technology ensures that both the wet, Or under dry conditions, the shoes have the same control of football.

"The mesh material makes the shoes with extraordinary comfort and touch.The players want us to create a close to the barefoot feel the shoes, the use of the mesh so that we closer one step. Nike ACC technology to keep the surface dry, But will not reduce the flexibility and comfort of shoes, which will not affect the performance of shoes and the original performance of the game.

"Poisonous front" also uses a new shoe last, this shoe last to focus on removing the embedded material, so that the foot closer to the venue and football. It is so far Nike most fit the body structure of the shoe last.


The last element in the design may be one of the most vulnerable innovations in football. Nike has worked with several of the world's top podists to create a forefront of a forefoot separation outsole - it can help the player take the time to get out of the guard. Its effect can be seen in the forefoot of the concave, it can help the first metatarsal quick start, it is this part determines the reaction time to start the feet.

Outsole at the bottom of the use of compressed nylon, making the soles lighter, faster response, help to deliver power and very light. The structure and length of the spike is designed so that the sole can quickly catch and start more quickly. All design innovations are designed to make the player create space faster than before.

McCartney said: "'poisonous front' shoes is a creative new generation of players the most perfect interpretation of the 'poisonous front' agile, fast, it completed the kicker can shoulder the planet on a very small number of top striker. "

The new Nike 'poisonous front' shoes will be June 2 in Brazil on the England game by Nemal and Rooney wearing debut. Other players who are about to wear this new shoe include Zlatan Ibrahimovic, Robert Levandowski and Danny Weirbeck.